This case study was a team project with four members, including me, where we were tasked to create a service, brand, or product from scratch. Our team developed a brand identity for a futuristic vertical farmers market called Beyond Eden.
The logo and many other assets were created collaboratively, while certain tasks were divided among team members. This project taught us the importance of maintaining consistency in design and communication to build a cohesive brand.
We produced a variety of brand materials, including a magazine article, print ads, packaging, environmental advertisements, a logo, and a full identity system.
